Taste/Waste is an online platform or app that mainly presents seasonal recipe ideas and tries to utilize all parts of the ingredients. It aims to serve as an introduction to the zero waste kitchen.
The idea behind the label was to make it clear that everything referred to as kitchen waste can be used in many different ways. Next to the label, these vegetable letters were meant to be used as initials in body text.
With my plant illustrations I wanted to create a digital feeling of handmade and analog. The square edges complement the grotesque font nicely.